Bensons for Beds
Originally founded in 1950 as a general store, their first bed centre was opened in 1972. In 2011, the new Bensons for Beds business was launched, merging the existing Bensons for Beds, Sleepmasters and Bed Shed brands under one umbrella. Bensons for Beds now has over 270 stores nationwide, including new Comfort Station concept stores and some stores located within Harveys, one of their Steinhoff Group partners. Being part of the Steinhoff International has helped further grow the brand with Steinhoff being the 2nd largest furniture retailer after IKEA.